Start
Starting audit and score
A score for the product page, checkout and catalog; starting with the best-selling products.
- On phone and desktop
- Step-by-step drop-off table
E-commerce
Development for businesses with their own store and a marketplace store: product pages, the cart and checkout, catalog data, product feeds, and payment, shipping and accounting integrations.
Having worked on both the software company side and the e-commerce business side, I start with the product page and the drop-off at checkout.
- Product page
- Images, price and instalments, stock and shipping details, variants, reviews.
- Cart and checkout
- Number of steps, guest checkout, error messages, payment methods.
- Catalog data
- Product codes, category tree, attribute fields, product feeds.
- Marketplaces
- Product matching, stock and price sync, order flow.
07.1The work in three parts
In a store, a small fix touches hundreds of visitors every day. That is why the order is set by impact.
aWhat we do
- Platform decisionA ready-made platform, your own software or a mix of both; based on what you need today and two years from now.
- Product page and checkoutFixes that start from the step with the biggest drop-off.
- Catalog and feedsCollecting product data in one source and sending it to the store, Merchant Center and marketplaces in the same shape.
- IntegrationsPayment, shipping, accounting and marketplace connections; including who gets notified when something fails.
bWhat we deliver
- Improvements in placeShown in a preview environment first, then taken live.
- Catalog data templateWhich fields are required and how they are written.
- Integration documentWhich system sends what, how often; what happens when something fails.
- Measurement setupAn event for every step from product view to purchase.
cHow we measure
- ConversionRate from visit to purchase, and drop-off step by step.
- CheckoutError rate at the payment step and the types of errors.
- CatalogNumber of products rejected in the product feed; marketplace matching errors.
- SpeedCore Web Vitals field data for the product template.
07.2Product page checklist
The items on a product page that affect sales and search. Click the numbers in the drawing or the list.
Product page audit
A store’s best-selling product
0/100
Product page score
Done 0Partial 0Missing 0
-
Images: angles, zoom, alt text
Partial · medium impact
- What we check
- At least four angles of the product, zoom on phones, descriptive alt text on images.
- How we check
- The ten best-selling product pages are opened one by one on a phone.
- First step
- Missing angles are listed; alt text is generated from the product name and its distinguishing attribute.
-
Title: brand, model, distinguishing attribute
Done · high impact
- What we check
- Whether the title is written in the order people search, without needless capitals and symbols.
- How we check
- The title column in the catalog export is scanned.
- First step
- No problem in this example; there is a written template for new products.
-
Price, instalments and discounts are clear
Partial · high impact
- What we check
- Whether the discounted and old price are shown correctly, and instalment options and the total amount are visible on the product page.
- How we check
- The amount at checkout is compared with the one on the product page.
- First step
- The total amount and instalment table move directly under the price.
-
Stock and delivery time visible before the cart
Missing · high impact
- What we check
- Whether people know when the order ships and what shipping costs before adding to cart.
- How we check
- The page and the cart step are read side by side; where does the information first appear.
- First step
- Delivery time and cost move into the price block.
-
Variant selection and sold-out options
Partial · medium impact
- What we check
- Whether sold-out sizes or colors are marked, and the image and price change when the selection changes.
- How we check
- Every variant is selected on a phone.
- First step
- Sold-out options are marked, not hidden; “notify me when available” is added.
-
Add to cart on the first screen on phones
Done · high impact
- What we check
- Whether the add-to-cart button is visible without scrolling and stays fixed when scrolling.
- How we check
- A first-screen screenshot at 390 px wide.
- First step
- No problem in this example.
-
Description and spec table in plain text
Missing · medium impact
- What we check
- Whether technical specs are given as a selectable, readable table.
- How we check
- The page is opened with scripts off to see whether the text can be selected.
- First step
- The table in the image is turned into text; search and AI answers read it too.
-
Reviews and Q&A
Partial · medium impact
- What we check
- Whether reviews show on the page and no question is left unanswered.
- How we check
- The last thirty reviews and questions are read.
- First step
- Questions that keep coming up are added to the description.
-
Product schema: price, stock, rating
Missing · high impact
- What we check
- Whether the product schema matches the price and stock on the page, and the rating comes from real reviews.
- How we check
- Rich Results Test and Merchant Center diagnostics.
- First step
- The schema is generated from the same data that renders the page.
-
Product codes and prices match the marketplace
Partial · medium impact
- What we check
- Whether the same product matches with the same code (GTIN, SKU) in the store and on the marketplace.
- How we check
- Store and marketplace exports are merged.
- First step
- Codes that do not match are fixed in a single list.
Score: done 1, partial 0.5, missing 0. Items 9 and 10 are not visible on the page; they live in the data.A made-up example; it does not belong to any client.
07.3Related packages
The three packages that most often go with e-commerce work.
Research
Competitor research
How stores selling the same product handle the product page, price display, shipping and returns.
- Marketplace and own store separately
- Who shows up in search, with which page
Risk
Compliance and risk review
A review of privacy notices, cookie consent, checkout page security and price display rules.
- Data collected at checkout
- Third-party scripts
Send your store’s address.
Tell me which platform it runs on and send the page of a best-selling product, and I will start there.